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Spartan Sagas: MSU builds brand through social media, real stories and real people
Every Spartan has a saga. Every Spartan will (fill in the blank.)
Whether teaching inner-city children, leading a nonprofit or conducting research of global significance, Spartans around the world are making a difference every day. These Spartans may be famous or they may be known only to family and friends. Regardless, their footprints will never be forgotten.
That’s the premise of Michigan State University’s new branding campaign, Spartan Sagas. The campaign is designed to illustrate MSU’s hard-working excellence. As one of the world’s first land-grant institutions, now world-grant, MSU’s … Continue Reading